THEORY AND PRACTICE OF LEARNING ORGANIATIONS

AIMS OF PROJECT

A) To test the application of the theory of the Learning Organisation and to produce news theories on management and communication, based on this analysis, which constitute a valid contribution to Innovation, Marketing, and the Use of Language in Industry.
B) To construct an analysis of The Derby Escape Committee, explaining how and why it worked and will work again.
C) To construct an analysis of Multi layered marketing using the examples of Aloe Vera and Amways
D) To construct an analysis of Sofrasid, detailed enough to show where and how improvements could be made.
E) The compilation of a useful document resultant of experiencing the companyAEs use of French and calculating the English equivalent:
A French-English industrial dictionary of technical and business terms.




Derby, 30 January 1998